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Due to the economic downturn in the start of the 2000s, Genie decided to secure a partner who held the same values. They partnered up together with Terex Corporation. This company has a history acquiring machine manufacturers across the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation in the workplace, it was decided to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was only decided after the initial few years following the sale. Thus, all Genie machines continue to be sold under the Genie brand name.
Genie takes pride in listening to their clients. The company is dedicated to continually improving quality and efficiency and is also dedicated to minimizing waste. Even long after the sale has been closed, the company focuses on providing outstanding support. These are the very work practices that have made Genie a trusted brand name over the past decades and continue to keep their reputation for top-of-the-line and quality machinery.
Genie's DC and Bi-Energy machines are emission-free, quiet machines capable of working in delicate work environments. Where the equipment must be driven significant distances, like within industrial situations, the Genie bi-energy system combines the advantages of a 48V DC machine along with the power of a diesel-powered generator.
P.A. Fisker, the man who established Nilfisk-Advance, was an electrical engineer who really loved working with electrical motors. Starting the company in the year 1906, he started to make motors to be able to drive fans, machine tools, coffee grinders and drills. Mr. Fisker's vision from the start was to own a worldwide company advertising merchandise globally.
